A Story behind every frame

The brief: A full campaign built for social and digital. We needed to create a full content engine that could take us from launch through to always-on.

The insight: Most SPF campaigns lean on summer holiday messaging, poolside, sunshine, escape. But British weather doesn't always align with that story. The campaign used the essence of a UK summer, to make the real point: SPF isn't a just holiday product, it's a daily one.

The campaign: The Great British Summer became the setting. Using real customers as models, and the narrative centred on SPF becoming part of an everyday routine.

The result: A campaign that reflects a real British summer.

The brief: A new system of always-on social content built for consistency.

The insight: The brand's imagery was coming from a mix of sources, different shoots, different hands, different light. Individually each image was fine; together, they didn't read as one brand. Social-first content needs to work as a system, not a set of one offs.

The creative: A consistent colour and lighting system was introduced across every image, over a series of 2 days, giving mismatched content a shared visual language, and social-first ads a cohesion the brand hadn't had before. We shot single frame video that had the capacity to be worked and re-worked ensuring a long lifespan across multiple platforms and channels.

The result: A content bank that reads as one brand at any social touchpoint.

The brief: A full 360 launch, PR, retail and digital, for a new polish category and collection.

The insight: The gap this collection filled was a break from gel, something glossy and long-lasting enough to look great, without the commitment. The launch needed to focus on the colour stories and make a statement for the new category launch.

The campaign: Each of the five polish shades was given its own monochrome world from make-up, styling to nails, built entirely around that one colour, turning each shade into a character rather than a swatch on a chart.

The result: Publicity noise across the launch, translating into sales and a successful launch for the collection.

The brief: A full e-commerce launch, new website, launch campaign and refreshed content, from PDP imagery through to social-friendly tutorials.

The insight: Bursting into e-commerce meant the brand needed a visual identity that could hold its own and transition the brand into the next phase of it's growth.

The move: Sleek, minimal compositions were paired with punchy, colour-blocked backdrops, letting the product's own vibrancy do the work, while keeping the wider aesthetic modern rather than loud.

The result: A new visual language for the JTC world fun and energetic, but sophisticated enough to hold up across PDP, campaign and social content alike.

The brief: Launch visuals for the new Skin Cushion, a direction that felt fresh, bright and entirely new for the brand.

The insight: Dr David Jack had never leaned into colour through their campaigns before. The Skin Cushion's signature blue was an opportunity to signal evolution, not just launch a product, but only if the colour was allowed to lead, not sit in the background.

The creative: Blue became the foundation of the story rather than an accent, carried through props and tactile materials across every shot, making the product's identity stronger.

The result: A bold evolution in the brand's visual language, marking a clear before-and-after in how Dr David Jack shows up visually.

The brief: Launch visuals for Stellar Eye Cream, evolving the colour-led approach introduced with Skin Cushion and pushing it to its boldest expression yet.

The insight: Skin Cushion had opened the door to colour. The Stellar launch took this to the next level. The brief called for a visual language strong enough to become a lasting brand signature, inspired by the founder's own distinctive style: Eclectic, colourful and confident.

The move: Custom colour blocks were fabricated and spray-finished specifically for the shoot, tuned to the exact tone and saturation the concept needed, keeping every detail intentional.

The result: A modern, elevated launch that reads as fearless and forward-thinking, establishing colour blocking as a lasting signature for the brand.

The brief: A hero launch campaign for ROC Aperitivo, shot on location on the Italian Riviera with a skeleton crew.

The insight: The Mediterranean late-afternoon ritual, slow and sun-soaked something that couldn't be faked on a studio set. It needed to be lived in, not staged, to feel true to the product's world.

The move: A fly-on-the-wall approach let real moments unfold naturally capturing the tastes, scents and sensations of that Mediterranean afternoon as they actually happened.

The result: A campaign that reads like a memory of summer, not an advert for one evoking connection, conversation and nostalgia rather than simply showcasing the product.

The brief: Always-on content for the Gel Colour Collection

The insight: Each shade needed its own distinct mood so the content stayed fresh shade to shade.

The move: Hyper-specific colour palettes, textural contrasts and carefully chosen props were built around each individual shade, giving every colour its own sensory identity, tactile and specific rather than a generic swatch treatment.

The result: A playful, immersive content stream that stays on-trend and inviting, built for an audience to keep engaging with, not just view once.