Nail Gloss Launch
Marking 14 Day Manicure's biggest launch to date, this campaign introduced their new high shine collection across five hero colours. Built as a full 360 campaign spanning social, ecommerce and digital, it combined ecommerce product photography with a studio-led shoot, using monochrome styling to isolate and celebrate each shade, letting each colour story have it's own narrative and messaging.
Type
Campaign
Date
April 2026
Service
Campaign & Content Development
Client
Nail Gloss Launch
Synopsis
The brief: A full 360 launch, PR, retail and digital, for a new polish category and collection.
The insight: The gap this collection filled was a break from gel, something glossy and long-lasting enough to look great, without the commitment. The launch needed to focus on the colour stories and make a statement for the new category launch.
The campaign: Each of the five polish shades was given its own monochrome world from make-up, styling to nails, built entirely around that one colour, turning each shade into a character rather than a swatch on a chart.
The result: Publicity noise across the launch, translating into sales and a successful launch for the collection.
Client
Stylist : Alice Liberty
Makeup & Hair : Millie Gleniser
Photography : Jonno Clifford
Creative Direction : Giada Citro
14 Day Manicure team
