Shaping how beauty brands look, feel & connect.
About me
Giada Citro
My career in the creative industry began as a makeup artist, where I developed a strong eye for detail, aesthetics and visual storytelling. This foundation led me into editorial production and later into brand strategy, allowing me to combine creative intuition with commercial thinking.
Today, I work as a Creative Director specialising in beauty and cosmetics across e-commerce and retail. I partner with brands to shape creative direction, refine visual expression and develop campaigns that feel emotionally engaging, commercially effective, and always authentic, elevated and relevant.
I’ve had the privilege of working with brands and publications including Vogue, Jo Loves, 14 Day Mani, Elegant Magazine, Space NK, Redken, iS Clinical, RevitaLash, Dr David Jack and Superdrug, collaborating across editorial, brand, content and campaign projects within the beauty space.
Creative Strategy & Consultancy
Creative Strategy & Consultancy is about giving brands clarity on how they show up, what they say, and why it matters. I work with beauty and cosmetic brands to define visual direction, shape communication frameworks, and develop strategies that connect emotionally with audiences while supporting commercial growth.
Campaign & Content Development
Campaign & Content Development is about turning creative strategy into meaningful, multi-channel experiences. I work with beauty brands to concept, develop and lead campaigns and content ecosystems that feel culturally relevant, visually distinctive and commercially effective. From big idea to rollout, every element is designed to work together.
Visual & Brand Direction
Visual & Brand Direction is about creating clarity, consistency and desire through design and imagery. I work with beauty and cosmetic brands to refine their visual expression, strengthen brand communication and ensure every touchpoint feels intentional, premium and aligned. From identity to content, I help brands build visual worlds that are both emotionally compelling and commercially effective.
Creative Direction
Creative Direction for Production is about guiding creative work through every stage of execution. I work closely with photographers, videographers, designers, stylists, producers and editors to ensure the creative vision is delivered with clarity, quality and consistency. From pre-production to final delivery, I protect the idea while elevating the outcome.