Shaping how beauty brands look, feel & connect.
About me
Giada Citro
Makeup Artist → Editorial Production →Creative Agency
A career path that has given a genuinely rare combination: hands-on industry training, editorial production knowledge, and Strategic commercial thinking.
Today I work as a Creative Director specialising in beauty and cosmetics, across e-commerce and retail. I partner with brands to shape creative direction and build campaigns made to perform across digital and social channels.
With experience across editorial, brand and campaign projects for names including Jo Loves, Dr Somji Skin, Superdrug as well as building the ongoing content world for 14 Day Mani and Dr David Jack and Simi Haze Beauty.
Creative Strategy & Consultancy
Creative Strategy & Consultancy is about giving brands clarity on how they show up, what they say, and why it matters. I work with beauty and cosmetic brands to define visual direction, shape communication frameworks, and develop strategies that connect emotionally with audiences while supporting commercial growth.
Campaign & Content Development
Campaign & Content Development is about turning creative strategy into meaningful, multi-channel experiences. I work with beauty brands to concept, develop and lead campaigns and content ecosystems that feel culturally relevant, visually distinctive and commercially effective. From big idea to rollout, every element is designed to work together.
Visual & Brand Direction
Visual & Brand Direction is about creating clarity, consistency and desire through design and imagery. I work with beauty and cosmetic brands to refine their visual expression, strengthen brand communication and ensure every touchpoint feels intentional, premium and aligned. From identity to content, I help brands build visual worlds that are both emotionally compelling and commercially effective.
Creative Direction
Creative Direction for Production is about guiding creative work through every stage of execution. I work closely with photographers, videographers, designers, stylists, producers and editors to ensure the creative vision is delivered with clarity, quality and consistency. From pre-production to final delivery, I protect the idea while elevating the outcome.