14 Day Manicure
For the launch of the new season colour collection, we crafted a campaign that brings each nail polish shade to life. Blending hyper-specific colour palettes, textural contrasts, and thoughtfully chosen props to craft a rich, sensory experience that mirrors each shade’s mood and personality creating a visual language that feels both contemporary and tactile.
Type
Creative Production
Date
July 2024
Service
Visual & Brand Direction
Client
14 Day Manicure
Synopsis
The brief: Always-on content for the Gel Colour Collection
The insight: Each shade needed its own distinct mood so the content stayed fresh shade to shade.
The move: Hyper-specific colour palettes, textural contrasts and carefully chosen props were built around each individual shade, giving every colour its own sensory identity, tactile and specific rather than a generic swatch treatment.
The result: A playful, immersive content stream that stays on-trend and inviting, built for an audience to keep engaging with, not just view once.
Client
Team: 14 Day Mani
Photographer: Jonathan Clifford
