Stellar Dr David Jack
For the launch of Stellar Eye Cream, the team at Dr David Jack set out to evolve the colour-led approach introduced with Skin Cushion and push it to its boldest expression yet. This campaign marked a new beginning for the brand, introducing confident colour blocking as a core visual language. Inspired by the distinctive style of its founder, the concept embraces strength, clarity, and precision through striking compositions and unapologetic use of colour. Custom blocks were fabricated and spray-finished to achieve the exact balance of tone and saturation, ensuring every detail felt intentional and refined.
Type
Creative Direction + Production
Date
November 2025
Service
Campaign & Content Development
Client
Stellar Dr David Jack
Synopsis
The brief: Launch visuals for Stellar Eye Cream, evolving the colour-led approach introduced with Skin Cushion and pushing it to its boldest expression yet.
The insight: Skin Cushion had opened the door to colour. The Stellar launch took this to the next level. The brief called for a visual language strong enough to become a lasting brand signature, inspired by the founder's own distinctive style: Eclectic, colourful and confident.
The move: Custom colour blocks were fabricated and spray-finished specifically for the shoot, tuned to the exact tone and saturation the concept needed, keeping every detail intentional.
The result: A modern, elevated launch that reads as fearless and forward-thinking, establishing colour blocking as a lasting signature for the brand.
Client
Photographer: Jonathan Clifford
Creative & set: Giada Citro
