Shaping how beauty brands look, feel & connect
Creative Director specialising in beauty and cosmetics across e-commerce, media & retail
ROC Aperitivo
For the launch of ROC Aperitivo, we developed a hero campaign rooted in the iconic Italian lifestyle and the timeless art of living. Shot on the Italian Riviera with a skeleton crew, the production embraced a fly-on-the-wall approach, capturing moments as they naturally unfolded. Evoking memories of sun-soaked summer holidays.
Testimonials
Pull London
Sector
Agency
Service
Creative Strategy
“Giada has been a breath of fresh air since working with her. There is a deep routed love and passion for what she does, and that enthusiasm is infectious. It translates to the rest of the team and helps spark that creative vibe that feeds great ideas. And that dedication comes through with category knowledge and that 'finger on the pulse' we all crave.
I've never known anyone with Giada's ability to pull out a relevant reference of inspiring ideas or an example that helps to push the creative process to a new place.
The icing on the cake is her keen creative and stylistic eye - she knows what's right, she understands beautiful style, and she knows how to leverage it." - Darren Corwall, (Co-founder & Creative Director)
14 Day Manicure
Sector
Beauty
Service
Campaign Development
'We have been working with Giada for approximately 2 years now and she has consistently impressed us with her talent and creativity. She has been our go-to for multiple new product launch shoots, and each time she brings our ideas to life beautifully.
Giada is incredibly easy to work with, highly accommodating, and always takes the time to understand exactly what we’re looking for. She listens carefully and translates our vision into reality with great attention to detail.
She is extremely professional and reliable, and you can always depend on her to deliver outstanding results. More often than not, the final outcome exceeds our expectations.'