Shaping how beauty brands look, feel & connect

To mark the launch of Dr David Jack's new Skin Cushion, we set out to create a visual direction that felt unmistakably fresh, bright, and entirely new for the brand. For the first time, Dr David Jack leaned fully into colour, using the product’s signature blue as the foundation of the story. Blue props and tactile materials became central to the imagery, amplifying the product’s identity while signaling a bold evolution in the brand’s visual language.

Jordana Ticia wanted to burst into the e‑commerce space with a new website, launch campaign, and refreshed content. From PDP imagery to social-friendly tutorials, this creative approach was the start of a new phase in the JTC world. Sleek, minimal compositions paired with punchy, colour-blocked backdrops showcase the vibrancy of the products while allowing their bold personalities to take centre stage. The campaign celebrates the brand’s fun, energetic spirit while maintaining a modern, sophisticated aesthetic.

For the launch of Stellar Eye Cream, the team at Dr David Jack set out to evolve the colour-led approach introduced with Skin Cushion and push it to its boldest expression yet. This campaign marked a new beginning for the brand, introducing confident colour blocking as a core visual language. Inspired by the distinctive style of its founder, the concept embraces strength, clarity, and precision through striking compositions and unapologetic use of colour. Custom blocks were fabricated and spray-finished to achieve the exact balance of tone and saturation, ensuring every detail felt intentional and refined.