Jordana Ticia
Jordana Ticia wanted to burst into the e‑commerce space with a new website, launch campaign, and refreshed content. From PDP imagery to social-friendly tutorials, this creative approach was the start of a new phase in the JTC world.
Type
Brand Campaign
Date
March 2025
Service
Visual & Brand Direction
Client
Jordana Ticia
Synopsis
The brief: A full e-commerce launch, new website, launch campaign and refreshed content, from PDP imagery through to social-friendly tutorials.
The insight: Bursting into e-commerce meant the brand needed a visual identity that could hold its own and transition the brand into the next phase of it's growth.
The move: Sleek, minimal compositions were paired with punchy, colour-blocked backdrops, letting the product's own vibrancy do the work, while keeping the wider aesthetic modern rather than loud.
The result: A new visual language for the JTC world fun and energetic, but sophisticated enough to hold up across PDP, campaign and social content alike.
Client
Photography: Jonathan Clifford
Creative Direction: Giada Citro
Editor: Lauren Burfield
