Everybody SPF
A first-of-its-kind campaign for Dr David Jack, blending editorial storytelling with lifestyle imagery. Set against the Cotswolds countryside, "Everybody SPF" celebrates the real Great British summer, everyday protection, rain or shine, for Everybody.
Type
Campaign
Date
June 2026
Service
Campaign & Content Development
Client
Everybody SPF
Synopsis
The brief: A full campaign built for social and digital. We needed to create a full content engine that could take us from launch through to always-on.
The insight: Most SPF campaigns lean on summer holiday messaging, poolside, sunshine, escape. But British weather doesn't always align with that story. The campaign used the essence of a UK summer, to make the real point: SPF isn't a just holiday product, it's a daily one.
The campaign: The Great British Summer became the setting. Using real customers as models, and the narrative centred on SPF becoming part of an everyday routine.
The result: A campaign that reflects a real British summer.
Client
Team : Dr David Jack
Photography : Jonathan Clifford
Creative Direction : Giada Citro
Video Editing : Ben Story
