ROC Aperitivo
Beyond beauty: International Lifestyle Launch
A hero campaign for ROC Aperitivo, shot fly-on-the-wall on the Italian Riviera. Capturing the Mediterranean late afternoon as it actually unfolds, this campaign bottles a feeling, not just a drink.
Type
Creative Direction + Production
Date
September 2024
Service
Visual & Brand Direction
Client
ROC Aperitivo
Synopsis
The brief: A hero launch campaign for ROC Aperitivo, shot on location on the Italian Riviera with a skeleton crew.
The insight: The Mediterranean late-afternoon ritual, slow and sun-soaked something that couldn't be faked on a studio set. It needed to be lived in, not staged, to feel true to the product's world.
The move: A fly-on-the-wall approach let real moments unfold naturally capturing the tastes, scents and sensations of that Mediterranean afternoon as they actually happened.
The result: A campaign that reads like a memory of summer, not an advert for one evoking connection, conversation and nostalgia rather than simply showcasing the product.
Client
Production Team: Film Punks
Production Manager: Rebecca Vangeene
Assistant: Chloé Stanek
Model: Jenna Rhiannon
Model: Eren Gencler
