ROC Aperitivo
For the launch of ROC Aperitivo, we developed a hero campaign rooted in the iconic Italian lifestyle and the timeless art of living. Shot on the Italian Riviera with a skeleton crew, the production embraced a fly-on-the-wall approach, capturing moments as they naturally unfolded. Evoking memories of sun-soaked summer holidays.
Type
Creative Direction + Production
Date
September 2024
Service
Campaign & Content Development
Client
ROC Aperitivo
Synopsis
ROC Aperitivo distills the tastes, scents, and sensations of a perfect Mediterranean late afternoon. the rocks or lifted with bubbles, it invites connection, conversation, and celebration. Crafted for slow enjoyment, on the rocks or with bubbles, it invites connection, conversation, and nostalgia.
Client
Production Team: Film Punks
Production Manager: Rebecca Vangeene
Assistant: Chloé Stanek
Model: Jenna Rhiannon
Model: Eren Gencler
