Skin Cushion Dr David Jack
To mark the launch of Dr David Jack's new Skin Cushion, we set out to create a visual direction that felt unmistakably fresh, bright, and entirely new for the brand. For the first time, Dr David Jack leaned fully into colour, using the product’s signature blue as the foundation of the story. Blue props and tactile materials became central to the imagery, amplifying the product’s identity while signaling a bold evolution in the brand’s visual language.
Type
Campaign Production
Date
August 2025
Service
Campaign & Content Development
Client
Skin Cushion Dr David Jack
Synopsis
A new softness, a new energy. The Skin Cushion introduces a lighter, more playful side of Dr David Jacks product range. Through sculptural props, rich textures like silk, cushion, and felt, and a hero image shaped by molded stress balls, the visuals express bounce, comfort, and flexibility. The result is a sensory-driven narrative, that feels modern, tactile, and alive, inviting the audience to experience the product as both functional and joyful.
Client
Production: Juliet Rees Jones
Photographer: Jonathan Clifford
Makeup & Hair: Millie Glenister
Retouching: Jerri Nagel
